About Real Men Wear Pink

About Real Men Wear Pink

Real Men Wear Pink gives men a leadership role in the fight against breast cancer. Community leaders around the nation use the power of pink to raise awareness and money for the American Cancer Society's breast cancer initiatives, including innovative research, patient services, and education around screenings and risk reduction. It's one important way we're attacking cancer from every angle.

What Does It Take to Be a Real Man?

Real Men Wear Pink participants raise awareness and money to fight breast cancer. Of course, the top fundraiser receives an exclusive prize - and bragging rights as the #1 Real Man.

As a Real Men Wear Pink candidate, leaders commit to:
- Wearing pink throughout October
- Raising awareness for the cause through their social media networks
- Raising a minimum of $2,500 to help the American Cancer Society fight breast cancer

Nominate a Candidate

Stories of Hope

The best way to learn about Real Men Wear Pink is through the stories of our candidates. Let this story inspire you and then share your own story with us.



Bob and Lynne

Maine "Power Couple in Pink" Held Comedy Show to Fight Breast Cancer

When the American Cancer Society asked Bob Noel to be one of its Maine ambassadors for the Real Men Wear Pink campaign for the second year, he didn't hesitate to say yes. The Noel family is very familiar with the impact of breast cancer, as his wife, Lynne, battled the disease six years ago.

"The journey from diagnosis, treatment, and post-treatment has been one of ups and downs for not only Lynne, but also for the entire family," says Bob. "Fear, uncertainty, and doubt were a part of every day, and each family member struggled, both in silence and outwardly, to balance that reality with thoughts of a positive outcome. There was the difficulty of considering the possibility of an outcome we did not want to consider. We are grateful that Lynne currently has a clean bill of health, and at this point, our journey has enabled us to reflect on what is important and make positive changes in our lives. Our journey, however, is ongoing, and the weight of 'what if' constantly looms over us."

About Breast Cancer

Apart from skin cancers, breast cancer is the most common cancer type in women. In 2018:


About 268,670 new cases of invasive breast cancer will be diagnosed.

About 63,960 new cases of carcinoma in situ (CIS) will be diagnosed in women (CIS is non-invasive and is the earliest form of breast cancer).




If you or someone you love is concerned about developing breast cancer, has been recently diagnosed, is going through treatment, or is trying to stay well after treatment, we can help you find the answers you need.

Prior Top Candidates

The success of the Real Men Wear Pink program depends on the creativity and commitment of our past and current Real Men candidates. We recognize these prior top candidates who went above and beyond. After all, many of the American Cancer Society's lifesaving research and patient programs wouldn't exist without the help of community leaders like these Real Men.

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Could help provide free access to 24-hour information and support via phone, email, and online chats for one person.
Could help provide free access to 24-hour information and support via phone, email, and online chats for two people.
Could help provide 8 rides to and from treatment for a breast cancer patient with our Road to Recovery® program.
Could offer a cancer patient and their caregiver one night of free lodging at a Hope Lodge® location.
Any donation amount helps save lives from breast cancer.

Cancer has touched all of us in some way. And we want to stop this disease in its tracks. We'll spend the next few weeks fundraising for the American Cancer Society. Then, on the day of the event, we'll honor the lives lost to cancer, celebrate survivors, and support the caregivers who so selflessly help others.  

Together, we'll be a part of making a difference in this important cause.

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