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About Real Men Wear Pink

About Real Men Wear Pink

Real Men Wear Pink was born out of a desire for men to have a unique way to help in the fight against breast cancer. Real Men Wear Pink gives communities the opportunity to nominate local male leaders to spearhead fundraising efforts for the American Cancer Society's breast cancer initiatives.

These initiatives include promoting early detection and prevention, funding groundbreaking research, and giving patients support wherever and whenever they need it. Because of the passion of supporters like you, Real Men Wear Pink is helping to save more lives from breast cancer.

What Does It Take to Be a Real Man?

The Real Men Wear Pink movement looks to community leaders to raise awareness and money to fight breast cancer. Of course, the top fundraiser receives an exclusive prize - and bragging rights as the #1 Real Man.

As a Real Men Wear Pink candidate, leaders commit to:
- Wearing pink throughout the month of October
- Raising awareness for the cause through their social media networks
- Fundraising for the American Cancer Society with the goal of reaching a minimum $2500

Nominate a Candidate

Stories of Hope

The best way to learn about Real Men Wear Pink is through the stories of our candidates. Let this story inspire you and then share your own story with us.



Lee Duncan

Lee Duncan Fights Cancer Every Step of the Way

When he graduated high school, Lee Duncan knew he wanted to find the cure for cancer, but he could have never predicted how he would end up working toward his goal. After several calculus and chemistry classes in college, he realized that being a chemical engineer wasn't in the cards and graduated instead with a finance degree, which helped lead him to a career in the insurance industry.

Now, as executive vice president and chief marketing officer for Alliance Group, Lee is making a difference in the cancer fight in a different way, by helping families be prepared for issues such as a cancer diagnosis, a situation that hit too close to home for his liking.

"Cancer is very prevalent in my family," said Lee. "The first experience I had was with my grandmother who was diagnosed with breast cancer. I was 11 or 12 at the time and didn't really know what was going on. My mother has also been diagnosed with cancer several times, as well as some of my aunts and uncles. It's a disease that has touched my life a lot."

About Breast Cancer

Apart from skin cancers, breast cancer is the most common cancer type in women. In 2017:


About 252,710 new cases of invasive breast cancer will be diagnosed.

About 63,410 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).




If you or someone you love is concerned about developing breast cancer, has been recently diagnosed, is going through treatment, or is trying to stay well after treatment, we can help you find all the answers you need.