About Real Men Wear Pink
About Real Men Wear Pink
Real Men Wear Pink was born out of a desire for men to have a unique way to help in the fight against breast cancer. Real Men Wear Pink gives communities the opportunity to nominate local male leaders to spearhead fundraising efforts for the American Cancer Society's breast cancer initiatives.
These initiatives include promoting early detection and prevention, funding groundbreaking research, and giving patients support wherever and whenever they need it. Because of the passion of supporters like you, Real Men Wear Pink is helping to save more lives from breast cancer.
What Does It Take to Be a Real Man?
The Real Men Wear Pink movement looks to community leaders to raise awareness and money to fight breast cancer. Of course, the top fundraiser receives an exclusive prize - and bragging rights as the #1 Real Man.
As a Real Men Wear Pink candidate, leaders commit to:
- Wearing pink throughout the month of October
- Raising awareness for the cause through their social media networks
- Fundraising for the American Cancer Society with the goal of reaching a minimum $2500
The best way to learn about Real Men Wear Pink is through the stories of our candidates. Let this story inspire you and then share your own story with us.
Lee Duncan Fights Cancer Every Step of the Way
When he graduated high school, Lee Duncan knew he wanted to find the cure for cancer, but he could have never predicted how he would end up working toward his goal. After several calculus and chemistry classes in college, he realized that being a chemical engineer wasn't in the cards and graduated instead with a finance degree, which helped lead him to a career in the insurance industry.
Now, as executive vice president and chief marketing officer for Alliance Group, Lee is making a difference in the cancer fight in a different way, by helping families be prepared for issues such as a cancer diagnosis, a situation that hit too close to home for his liking.
"Cancer is very prevalent in my family," said Lee. "The first experience I had was with my grandmother who was diagnosed with breast cancer. I was 11 or 12 at the time and didn't really know what was going on. My mother has also been diagnosed with cancer several times, as well as some of my aunts and uncles. It's a disease that has touched my life a lot."
When his mother was first diagnosed with cancer, unexpected expenses caused his family to lose everything. It's that experience that drives his work to help families to protect their loved ones in the event that they are faced with similar situations.
Lee's coworkers knew he could make even more of a difference in this cause when they encouraged him to take his passion to the next level by becoming a Real Men Wear Pink candidate in the Atlanta market area in support of the American Cancer Society's lifesaving mission. With competition in his blood, he not only agreed to participate, but he also joined with the determination to exceed all expectations.
"The American Cancer Society set the initial goal for each of us to raise $2,500," Lee said. "My company and I hit that goal right away, so we increased our company goal to $50,000. Once we reached our goal, it was very rewarding, and we had a nice celebration at the office."
However, even though celebration was due, he found out that another candidate in the Atlanta area passed him up on the fundraising leaderboard. "It was no longer about celebrating our goal; it was that we had to do whatever we could to win! In the end, we raised over $62,000!"
With the help of his company and other supporters, Lee not only became the top Real Men Wear Pink candidate in the Atlanta market last year, but he also became the top fundraiser across the nation!
"On a personal level, I definitely get satisfaction out of winning," he said. "But more importantly, I wanted to help so that one day cancer will be no more. I participated in this effort as much for my mom and my grandma and others who have been touched by cancer as I did for my three-year-old daughter and my wife, two other women I love, in hopes that they will never have to experience it. The money we raise across the country will hopefully make a difference so one day we won't have to hear the words breast cancer anymore."
Thanks to Lee Duncan and the more than 2,600 other leaders across the nation for taking part in Real Men Wear Pink last year. Learn more about Lee's involvement and other previous Real Men candidates by viewing this video.
Apart from skin cancers, breast cancer is the most common cancer type in women. In 2018:
About 268,670 new cases of invasive breast cancer will be diagnosed.
About 63,960 new cases of carcinoma in situ (CIS) will be diagnosed in women (CIS is non-invasive and is the earliest form of breast cancer).
If you or someone you love is concerned about developing breast cancer, has been recently diagnosed, is going through treatment, or is trying to stay well after treatment, we can help you find the answers you need.
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