Joe's Real Men Wear Pink Page

I’ve Raised $28,820.65
My Goal $35,000.00
Why I Wear Pink

I earned a BS degree in psychology from the University of Alabama in 1992. Upon graduation, I worked for two years as a rehab counselor at Walker Regional Medical Center in my home town of Jasper, Alabama. I then married and enrolled at the University of Alabama at Birmingham where I earned a MBA in 1995 and a MS in Health Administration in 1997.  I attained Fellow status as a member of the American College of Healthcare Executives in 2016.

After graduation, I reentered the workforce with Tenet Healthcare Corporation.  During my 11 years with Tenet, I lived in Birmingham, Alabama; Rock Hill, South Carolina and then returned to Birmingham as the Chief Operating Officer of Brookwood Medical Center.  While at Brookwood, I received the Tenet Circle of Excellence Award in 2005 and 2006 the award acknowledges the performance excellence for service, financial performance and quality outcomes.

I joined Infirmary Health in 2008, where I now serve as the Executive Vice President and Chief Operating Officer for the health system.  I dedicate the majority of time building and managing a strong team of experienced healthcare professionals that lead the day-to-day operations for Mobile Infirmary, Thomas Hospital, North Baldwin Infirmary and Infirmary Long Term Acute Care Hospital (LTACH).  Additionally, I am responsible for cultivating a culture of high reliability and patient safety while implementing new integration strategies for Infirmary Health.


I am a proud husband of 26 years to my wife LaDonna.  We have three daughters and live in Spanish Fort, Alabama.  Emma Laura (20) and Kristin (18) are both attending the University of Alabama with majors in Operational Management/Finance and Civil Engineering respectively.  Katherine (15) is a freshman at Spanish Fort High School, where she participates as a member of the women’s volleyball team.  I enjoy hunting, fishing and golf.  Additionally, I currently serve on the Board of LifeSouth and am a member of the Board of Visitors for the Cullverhouse School of Business at the University of Alabama.


Why I Wear Pink
Breast cancer affects everyone - it doesn't matter if you're a man or a woman. That's why I'm stepping up to fight breast cancer with all I have. Since I'm in a position to make a difference within my community, I believe I have an obligation to do so. By raising money and awareness through Real Men Wear Pink, I'm helping to save more lives from breast cancer.

Why I Support the American Cancer Society
Every day, the American Cancer Society is saving more lives from breast cancer than ever before. They're helping people take steps to reduce their risk of breast cancer or find it early, when it's easier to treat. They provide free information and services when and where people need it. They fund groundbreaking breast cancer research and they're working to ensure access to mammograms for women who need them.

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Any donation amount helps save lives from breast cancer.

Cancer has touched all of us in some way. And we want to stop this disease in its tracks. We'll spend the next few weeks fundraising for the American Cancer Society. Then, on the day of the event, we'll honor the lives lost to cancer, celebrate survivors, and support the caregivers who so selflessly help others.  

Together, we'll be a part of making a difference in this important cause.

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Real Men Wear Pink of South Alabama
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